The top reason readers subscribe to your author newsletter is to find out when your next book comes out. What kind of email content is valuable? New Book Announcements “Evil” Controversy (Give them something to rail against.).Your emails must always contain one of the following: If it’s difficult for people to unsubscribe, readers will find it much easier to click “spam,” which will damage your deliverability. As soon as they want to withdraw that permission, make it easy for them to unsubscribe. Only send emails to people who have given you permission. The difference between being creepy and charming is permission. Instead of feeling served, your reader will feel stalked. If one or two Gmail users mark you as spam, Gmail will send all your emails to spam for every Gmail user on your list. When someone marks your email as spam, it’s like a “vote” against your email address. You may think you’re sending out great, entertaining emails, but if the recipient marks your email as spam, every future email you send that person will automatically go to their spam folder. Even if you’ve written an entertaining or high-value email, if your recipient didn’t ask for it or doesn’t remember asking for it, it is spam. If they have not given you permission to email them, your email is spam. In email marking lingo, that means asking your website visitor to “opt-in.” You must always ask permission before sending an email. Your job as a writer of email newsletters is to respect your readers’ digital boundaries. In 1967 when Aretha Franklin sang about getting R-E-S-P-E-C-T, she didn’t know she was singing the anthem of email recipients in the twenty-first century. Subscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Podcast Index | TuneIn | RSS | More Public Service Announcement: Respect Podcast: Play in new window | Download | Embed
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